In April, Globecomm published a new white paper titled "The M2M Opportunity for the Small-to-Midsize Mobile Network Operator." It explores growth opportunities for machine-to-machine communications, which is considered to be the next frontier in mobile markets. The total revenue generated by connected devices is expected to grow from US$560 billion in 2010 to US $1.8 trillion in 2020, of which US $1.2 trillion is an addressable opportunity for mobile operators.
Machine-to-machine (M2M) communications is exactly what it sounds like: two devices exchanging data without a human being in the loop. It can be as simple as the security card used by millions of employees to get through the front door of their buildings. It can be as complex as a global surveillance system linking thousands of sensors.
For all of the excitement, M2M communications traffic is actually nothing new. It consists largely of SMS (Short Message Service) or other message traffic traveling over conventional mobile networks, supplemented by wireless Internet and, in some select cases, satellite circuits.
M2M is attractive as a business, however, for reasons that have nothing to do with technology. Customer churn rates for mobile phones are high, but M2M is a much stickier service. Customers deploy M2M in order to solve a business problem or gain a valuable new capability, and the provider winds up becoming tightly integrated into the customer's business processes.
The market for LTE or 4G wireless is exploding. HIS iSupply forecasts that global spending on the 4G/LTE standard will leap to $24 billion next year, up from an estimated $8.7 billion in 2012. By 2015, annual capital spending will swell to $36 billion.
LTE is not, however, just for the global wireless giants. At the 2012 CTIA WIRELESS show in New Orleans, Globecomm will demonstrate its hosted LTE capabilities for offloading data traffic in carrier networks. The new system employs a low-cost remote converged packet gateway to shape network traffic efficiently, using Deep Packet Inspection and policy control with comprehensive analytics.
The demonstration includes Globecomm's LTE License Saver application, and a transportable "LTE network on the go" solution for ease of installation. Globecomm has also packaged its media platform – used by major broadcasters and leading companies – to offer mobile carriers a triple-play solution over LTE.
Globecomm has released the preliminary program for Techforum 2012. It will focus on "The Innovator's Edge: technologies that drive new business models in mobile and media." In today's mobile and media markets, technology is a major factor driving evolution of business models, whether the growth of machine-to-machine communications in mobile or adding IP-based "intelligence" to distribution systems so that they adapt to the devices at the network's edge. Techforum 2012, Globecomm's annual meeting for customers and strategic partners, is devoted to showing you how to get the best out of innovation in some of the world's fastest-moving technologies.
Techforum 2012 will cover topics including:
- M2M: What's In It For You? The fragmentation of M2M markets and high degree of customization for each application will create opportunities for all mobile carriers for many years to come.
- Opportunities in Mobile Commerce. The enormous potential of mobile commerce has been hard to realize due to fragmentation in payment, security and processing methods, but positive change is ahead.
- Network Security for IP Broadcast. As more TV content crosses the same pipes used for public Internet, it creates new security risks for program originators and network operators. How can broadcasters secure their digital assets in a more open environment?
- The Next Digital Transition. As the TV becomes only one of many connected content devices, the technology requirements grow increasingly complex. What are the keys to technology success in adapting to rapid and disruptive change?
Meet Globecomm at Upcoming Events
May 8-10, New Orleans, LA. Booth 2860
June 4-8, Athens, Greece
June 19-22 – Singapore
August 5-7, Hauppauge, NY